I. From an Eastern Farm to the Havana Revolution: The Formation of a Young Smoker

On August 13, 1926, Fidel Alejandro Castro Ruz was born in Birán, Holguín, in eastern Cuba. His father, Ángel Castro, was a sugarcane plantation owner from Galicia, Spain. Growing up on a large agricultural island, tobacco culture was never unfamiliar to him.

He later said that he began smoking at around the age of 14 or 15, and tobacco became a daily companion during his school years. While studying law at the University of Havana, the young Castro was already a habitual cigar smoker. From the 1953 attack on the Moncada barracks, his years in prison, the 1956 landing of the "Granma", and up to the success of the revolution in 1959, the cigar remained one of the most distinctive symbols in Castro's public image.

The cigar captured by photographers conveyed messages of power, composure, and uncompromising resolve more directly than any political declaration.

II. The Secret Behind Cohiba: A Bodyguard's Private Cigar Unexpectedly Triggered a Brand Legend

For most of his life, Castro mainly smoked the H. Upmann brand, especially the long, slim Lancero vitola.

In 1963, an accidental moment changed the history of Cuban cigars. Castro's chief bodyguard, Bienvenido Pérez, nicknamed "Chicho", lit a privately brought cigar while on duty. Its rich aroma caught Castro's attention. He asked what it was, and Chicho replied that it was a fuma, or factory private cigar, rolled by his friend Eduardo Rivera Irizarri. Castro tried it immediately, and after finishing it, became convinced that this cigar was extraordinary.

Rivera Irizarri subsequently became Castro's personal cigar roller, rolling cigars specifically for him and for diplomatic circles. In 1966, Castro decided to formalize this secret brand and established the El Laguito factory, located in a French colonial villa in the suburbs of Havana and named after the small lake, laguito, in its courtyard. The brand was named "Cohiba", taken from the language of the Taino Indigenous people, meaning a bundle of tobacco leaves used ritually for smoking.

In its early period, El Laguito was operated entirely by female cigar rollers, and the factory's address was a state secret. Cohiba cigars were not sold to the public. They were used only as gifts from Castro to heads of state, diplomatic envoys, and official guests, becoming the most refined vehicle of Cuban soft power. It was not until 1982 that Cohiba began small-scale commercial sales, later opening gradually to the global market.

III. Castro's Smoking Habits: Media Myth and Reality

The most widely circulated claim says that Castro smoked as many as 100 cigars a day, which is almost certainly an exaggeration. A figure more consistent with records is an estimated 10-12 cigars per day, mainly Cohiba Lancero (Laguito No.1, 7½" × 38).

Castro's cigars at diplomatic occasions almost became a form of political performance: the wisp of smoke in photographs from his 1979 speech at the United Nations General Assembly, the Cohiba he casually lit when meeting Soviet leader Brezhnev, and the body language with which he used the cigar in his hand as a rhythmic prop at press conferences. These images systematically constructed the "cigar aesthetics of a revolutionary leader" and influenced later generations' overall imagination of Cuban political culture.

IV. August 26, 1985: The Most Dramatic Extinguishing

On August 26, 1985, Castro announced at a public event that he had quit smoking. He was 58 years old at the time.

His explanation was: "To promote an anti-smoking campaign, leaders must set an example." That same year, Cuba launched a nationwide anti-smoking health campaign, and Castro's declaration of quitting smoking served as its highest political endorsement. At the same time, medical-related reports indicated that health considerations were also part of his decision.

Later, in media interviews, Castro said that after quitting smoking he maintained better health, while still retaining conflicted feelings toward cigars: praising their cultural value, while warning of their impact on health. The widely circulated quote, "The best thing you can do for cigars is to give them up", is often cited, but its true source is difficult to verify fully and appears more like a later interpretation.

This turning point carries a profound historical irony: Cuba is the world's largest producer of premium handmade cigars, and a substantial proportion of its foreign-exchange income depends on cigar exports, yet the country's top leader became the most famous anti-smoking campaigner while still in office.

V. Cohiba Today: The Commercial Empire After Castro

Castro passed away on November 25, 2016, at the age of 90. The Cohiba brand he left behind grew after him into the most recognizable premium cigar brand in the world:

• Cohiba Lancero (Laguito No.1): The brand's original vitola, and the closest to Castro's personal taste
• Cohiba BHK (Behike) series: Launched in 2010, containing the rare top leaf Medio Tiempo, produced in limited quantities, and regarded as a contemporary pinnacle
• Cohiba Siglo series (I-VI): Launched in 1992 to correspond with the 500th anniversary of Columbus's arrival in the Americas, and the brand's main commercial line
• Cohiba Maduro 5 series: A thick-leaf Maduro fermentation version, higher in strength, extending toward the contemporary high-strength market
• 2024 BHK 58 Edición Limitada: One of the most closely watched limited items in recent years

The El Laguito factory (code EL) remains Cohiba's exclusive production site to this day. In the global Cuban cigar market, Cohiba is simultaneously the most desired brand and the one most easily counterfeited. The number of fake Cohibas seized each year far exceeds that of any other Cuban brand.

Conclusion: The Shared Fate of a Political Body and a Brand

The story of Fidel Castro and cigars cannot be summed up simply through the framework of "love" or "renunciation." He used cigars to construct the symbolic language of revolution, and then used quitting smoking to prove the supremacy of political will over everything else. He brought Cohiba into existence, and then, through his own actions, denied its meaning.

When appreciating a Cohiba Lancero at W Cigar Bar, what you hold in your hand is not only the craftsmanship of an El Laguito Torcedor, but also a complete political epic: the story of a complex figure who wrote revolution with cigars, then ended his own symbol by quitting smoking.

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Source of supply: Cuban cigars from four major official channels (PCC authorized distributors, Cuban official state-run stores, Swiss general agent, Spanish general agent).

LUBINSKI accessories official website: https://cigarclub.tw/

Appreciation reservation: https://share.google/d9NIeFEetij9qWKj0

This site is for adults aged 20 and above only. Smoking is harmful to health. Smoking cessation hotline: 0800-636363.

W Cigar Bar Gentleman's Cigar Lounge, written and planned by Cigar Prince Wilson Tsai.